Sequential Entry Strategies - Revision history

Paulreed at 17:48, 16 December 2012

2012-12-16T17:48:21Z

← Older revision		Revision as of 12:48, 16 December 2012
Line 15:		Line 15:
	*[[Creative Destruction]],		*[[Creative Destruction]],
	*[[Co-specialized Assets]]		*[[Co-specialized Assets]]
	*[[~~Sharpender~~]]		*[[Sharpbender]]
	*[[Life Cycle Model]]		*[[Life Cycle Model]]

	[[Category:Strategy]]		[[Category:Strategy]]

Paulreed at 17:35, 16 December 2012

2012-12-16T17:35:10Z

← Older revision		Revision as of 12:35, 16 December 2012
Line 1:		Line 1:
	Mcgee/Thomas		Mcgee/Thomas
	*1. Gateway to Entry -Unique entry point, ~~competitive position~~		*1. Gateway to Entry (Yip 1982)-
	*2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high		**Unique entry point,- unmet demand
	*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer		**Competitive positioning based on asset configuration – dominant
			**New asset configuration – new strategic group “new game”


			*2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high.

			*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer.

	*4. Expansion path - Co-specialized assets, creative destruction		*4. Expansion path - Co-specialized assets, creative destruction

	See also [[Creative ~~Distruction~~]],[[Co-specialized Assets]]		See also
			*[[Creative Destruction]],
			*[[Co-specialized Assets]]
			*[[Sharpender]]
			*[[Life Cycle Model]]

	[[Category:Strategy]]		[[Category:Strategy]]

Paulreed at 17:26, 16 December 2012

2012-12-16T17:26:58Z

← Older revision		Revision as of 12:26, 16 December 2012
Line 1:		Line 1:
	Mcgee/Thomas		Mcgee/Thomas
	1. Gateway to Entry -Unique entry point, competitive position		*1. Gateway to Entry -Unique entry point, competitive position
	2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high		*2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high
	3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer		*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer
	4. Expansion path - Co-specialized assets, creative destruction		*4. Expansion path - Co-specialized assets, creative destruction

	See also [[Creative Distruction]],[[Co-specialized Assets]]		See also [[Creative Distruction]],[[Co-specialized Assets]]

	[[Category:Strategy]]		[[Category:Strategy]]

Paulreed: Created page with "Mcgee/Thomas 1. Gateway to Entry -Unique entry point, competitive position 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and r..."

2010-12-23T14:37:33Z

Created page with "Mcgee/Thomas 1. Gateway to Entry -Unique entry point, competitive position 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and r..."

New page

Mcgee/Thomas
1. Gateway to Entry -Unique entry point, competitive position
2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high
3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer
4. Expansion path - Co-specialized assets, creative destruction

See also [[Creative Distruction]],[[Co-specialized Assets]]

[[Category:Strategy]]