Paulreed: Created page with "Markets can be divided into segments based on product range, price differentials. Innovation can transform offer curve (lower it) Another way is to look at price and differentiat..."

2010-12-23T14:47:50Z

Created page with "Markets can be divided into segments based on product range, price differentials. Innovation can transform offer curve (lower it) Another way is to look at price and differentiat..."

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Markets can be divided into segments based on product range, price differentials.
Innovation can transform offer curve (lower it)
Another way is to look at price and differentiation
Starting at A you can charge quite high prices for small changes, this plateaus then steepens again when changes becomes so large premium prices can be charged e.g. mobile phones and 3G

See also [[Competitive Advantage]],[[Porter's Generic Strategy]],[[Differential Advantage]]

[[Category:Strategy]]

Strategic Market Segments - Revision history

Paulreed: Created page with "Markets can be divided into segments based on product range, price differentials. Innovation can transform offer curve (lower it) Another way is to look at price and differentiat..."