Sequential Entry Strategies: Difference between revisions
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Mcgee/Thomas | Mcgee/Thomas | ||
*1. Gateway to Entry -Unique entry point, | *1. Gateway to Entry (Yip 1982)- | ||
*2. Initial Entry Point - Where barriers are lowest | **Unique entry point,- unmet demand | ||
*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer | **Competitive positioning based on asset configuration – dominant | ||
**New asset configuration – new strategic group “new game” | |||
*2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high. | |||
*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer. | |||
*4. Expansion path - Co-specialized assets, creative destruction | *4. Expansion path - Co-specialized assets, creative destruction | ||
See also [[Creative | See also | ||
*[[Creative Destruction]], | |||
*[[Co-specialized Assets]] | |||
*[[Sharpbender]] | |||
*[[Life Cycle Model]] | |||
[[Category:Strategy]] | [[Category:Strategy]] | ||
Latest revision as of 12:48, 16 December 2012
Mcgee/Thomas
- 1. Gateway to Entry (Yip 1982)-
- Unique entry point,- unmet demand
- Competitive positioning based on asset configuration – dominant
- New asset configuration – new strategic group “new game”
- 2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high.
- 3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer.
- 4. Expansion path - Co-specialized assets, creative destruction
See also
