Ways to craft Strategy

• Analytical - aligining and shifting mix of products Mintzberg
• Stakeholder - Changes made to satify stakeholders
• Adaptive - Aligning the operating environment with external environment - ed decentralized structures outperform in turbulent environments
• Gap Analysis - Gaps in competences
• Systems based analysis of strategic tensions - change can only be understood in terms of content, processes and context

Eg's of Strategic Tensions

• Equity- Equity - Clashes betwen different interests (Clients/suppliers) whose interests will be served
• Transition - Transition - Tensions between competing plans "my data is better than your data"
• Preservation - Preservation - Unclear what the core values are. "What are we doing v what should we be doing"
• Preservation- Innovation - Disputes about pay-offs "Is it worth it?"
• Expansion - Contraction - Expanding but with fewer resources
• Innovation - Tradition - Tension between old and new values
• Change - Ethics - Similar to above

• Profitability and Ethics
• Change and Continuity
• Do more with less