Sequential Entry Strategies: Difference between revisions

Revision as of 12:35, 16 December 2012

Mcgee/Thomas

1. Gateway to Entry (Yip 1982)-
- Unique entry point,- unmet demand
- Competitive positioning based on asset configuration – dominant
- New asset configuration – new strategic group “new game”

2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high.

3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer.

@@ Line 1: / Line 1: @@
 Mcgee/Thomas
-*1. Gateway to Entry -Unique entry point, competitive position
+*1. Gateway to Entry (Yip 1982)-
-*2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high
+**Unique entry point,- unmet demand
-*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer
+**Competitive positioning based on asset configuration – dominant
+**New asset configuration – new strategic group “new game”
+*2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high.
+*3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer.
 *4. Expansion path - Co-specialized assets, creative destruction
-See also [[Creative Distruction]],[[Co-specialized Assets]]
+See also
+*[[Creative Destruction]],
+*[[Co-specialized Assets]]
+*[[Sharpender]]
+*[[Life Cycle Model]]
 [[Category:Strategy]]