Sequential Entry Strategies: Difference between revisions
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(Created page with "Mcgee/Thomas 1. Gateway to Entry -Unique entry point, competitive position 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and r...") |
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Mcgee/Thomas | Mcgee/Thomas | ||
1. Gateway to Entry -Unique entry point, competitive position | *1. Gateway to Entry -Unique entry point, competitive position | ||
2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high | *2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high | ||
3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer | *3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer | ||
4. Expansion path - Co-specialized assets, creative destruction | *4. Expansion path - Co-specialized assets, creative destruction | ||
See also [[Creative Distruction]],[[Co-specialized Assets]] | See also [[Creative Distruction]],[[Co-specialized Assets]] | ||
[[Category:Strategy]] | [[Category:Strategy]] | ||
Revision as of 12:26, 16 December 2012
Mcgee/Thomas
- 1. Gateway to Entry -Unique entry point, competitive position
- 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high
- 3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer
- 4. Expansion path - Co-specialized assets, creative destruction
