Sequential Entry Strategies: Difference between revisions
From MediaWiki
Jump to navigationJump to search
No edit summary |
No edit summary |
||
| Line 15: | Line 15: | ||
*[[Creative Destruction]], | *[[Creative Destruction]], | ||
*[[Co-specialized Assets]] | *[[Co-specialized Assets]] | ||
*[[ | *[[Sharpbender]] | ||
*[[Life Cycle Model]] | *[[Life Cycle Model]] | ||
[[Category:Strategy]] | [[Category:Strategy]] | ||
Latest revision as of 12:48, 16 December 2012
Mcgee/Thomas
- 1. Gateway to Entry (Yip 1982)-
- Unique entry point,- unmet demand
- Competitive positioning based on asset configuration – dominant
- New asset configuration – new strategic group “new game”
- 2. Initial Entry Point - Where barriers are lowest e.g. Private label. or New game strategy - risks and rewards are high.
- 3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer.
- 4. Expansion path - Co-specialized assets, creative destruction
See also
