Structure follows Strategy Follows Structure

Chandler Structure follows strategy and the M-form was the best org form to support strategic growth. The org form must be designed with the following themes in mind

• Proficiency - Captures the capabilities
• Efficiency - costs v benefits - reduction of over lap
• Internal - preserve culture, values
• External - Responsible to mkt requirements
• concentration - what sectors to be in
• Innovation orgs should interact together

Suits a more planned approach to strategy