Structure follows Strategy Follows Structure

Chandler Structure follows strategy and the M-form was the best org form to support strategic growth. The org form must be designed with the following themes in mind

   * Proficiency - Captures the capabilities
   * Efficiency - costs v benefits - reduction of over lap
   * Internal - preserve culture, values
   * External - Responsible to mkt requirements
   * concentration - what sectors to be in
   * Innovation orgs should interact together

Suits a more planned approach to strategy