Alliances and Joint Ventures

Alliances - BA/AA share routes, overcomes regulatory issues - International Cross Industry Alliances - RR/BMW. Collusive Alliances - Illegal Vertical alliances - upstream / downstream activities Competitive Alliances - Shared Supply alliance, Quasi Concentration alliance- Airbus, Typhoon, complementary alliances Rover/Honda, Ford/Mazda

Managing Alliances Balance of power - where mgt was independent JV performance was better when mgt was shared of there was a dominant mgt from one side