Co-opetition

.....and the value net You are the focal company. Competitors can also be complementors. two restaurants in a mall are complementors becuase the choice actually brings the customers to the mall in the first place. Complementors also help to sell your product. Holidays help the sale seasonal clothes. Suppliers - detroying the value of the suppliers doesnt add value to the network as a whole. Need to increase the value for the suppliers as well as the customers for the network to thrive