Cummings Angwin The Future Shape of Strategy DNS
Value Chimera - a framework that allows management to respond to changing environment over time (single body - many heads)
In the past seen as a hierarchical structure - Execs - strategy. Mgt - Strategy Implementation Line Managers - operations
Others see strayegy emerging out of day-to-day interactions between employees and customers, rather than l-t plans or rational forethought
Paradoxes - Porter said differentiate or low cost. Ghoshal and Bartlett says differentiate and cut cost
Porter says create value chain to improve competitive position with customer and built profits. Other say that customer should be part of the value chain and influencing it
New perspectives .............................................OLD..............................................NEW Orgs are...........................Triangular hierarchies.............................Organigraphs Strategy is........................L-t planning..........................................Responsive to customer needs Strategy comes from.........Top Mgt...............................................Emerges anywhere in the org Key personnel are.............Top mgt and consultants.......................Employees who interact with customers Strategic choice is.............Either generic either/ or local or global.....local and global etc Meaure of strategy............Efficiency..............................................Flexible value webs
!!What is stopping the revolution?
- Traditional ways of teaching strategy - Ansoff/Porter
- Being risk averse - best practice
The reeds framework - All products must have be able to compete on the hygiene factors for a basis for competing - ie the car must work. But now then each car must identify with small clusters of identities that appeal to people
