Strategic Advantage

Sources of Strategic Advantage Describing Strategy, Intended v Emergent Strategy 2. Micro Economics - MES, Econ of Scale, Price elasticity, Opportunity Costs 3. Macro Economics - Business Cycles, GDP, World Bank, OECD, Tiger Economies then Bubble - Thailand - Burgers and Exchange rates 3b. Macro-environment PEST 4. Industry Analysis - Porter's Five Forces Porter's Value Chain, Strategy Cycle STP 5. Competitive Position - Porter's Generic Strategy Strategic Group Competitive Advantage Strategic Assets 6. Strategic Capability (Firm Level) - SWOT Analysis matching with the macro environment Resource Based View Prahalad and Hamel Core Competence in Practice Entrepreneurs and Intrapreneurs, Sequential Entry Strategies 7. Parenting Advantage Parenting Style Portfolio Management Resource Allocation and Control Boston Box Corporate Restructuring, Turnaround Strategies M&A Balanced Scorecard GE Attractiveness Sharpbender 8. International and Global Advantages Porter's Diamond of National Advantage, The Value chain and international strategy Goshal MNEs Country-Specific Advantage Double Diamond Flagship Firm Managing MNE's Diversification Triads 9. Strategy and New Economy Network Externalities Modular v Architectural Innovation Tipping Point Co-Evolution

General

• Remember to contrast and compare the different approach give opinions and recommendations. For instance you cannot use Core Cometence if your businesses are all different - at least not in tangible way. And what complementary approaches were used
• How do the forms of CA enable the firm to carry out its strategy - that is - How does it allow them to create value - Through Competence, Low Cost - Mergers, International expansion
• What are the risks of adopting a particulat corp strategy - over extention, change in technology or envrionment
• Dont forget to use the appendices to the Case Study
• Branding and Brand Portfolio can be used to create a CA
• make sure you are answering the whole question and understand the full scope
• Use the frameworks by using examples taken from the text
• Use headings and subheadings

Example Look at the Macro Environment using PEST Analyze the Industry using Porter Determine the Competitive Posisiton using Generic Strategy Determine its capability to use the chosen by looking at FSA's Core Competence, Parenting Advantage, Portfolio Management If we are looking at Multi-business co look at CSA, Diamonds, Ghosal, MNE's, turnaround strategies, Entrepeneurs, Diversifcation, Stick to the Knitting If we are looking at new economies mentio Network Externalities, Tipping Point Winner takes all Use example of other firms to make the point. Canon/Xerox, Honda going in to