Issues in Multi-business firms

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1. What type of organizational structure 2. How to leverage assets across the company 3. What should the Relatedness be between the companies GE is a conglomerate. Virgin Brand unrelated. BP related by Energy, News International - Media 4. Assets stripping or adding value 5. Restructuring costs 6. What to centralize v autonomy 7. Parenting Style 8. Frameworks Boston Box GE Attractiveness

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