Natural Strategic Thrusts

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Arthur d Little Stratgies for the Product Life Cycle 1. Start Up strategies - Achieve high or defensible market position 2. Growth within Industry strategies - seeks to maintain mkt share 3. Gain Position Gradually - Modest share increase - defend cash flows 4. Gain position agressively - pre-emptive strikes - high risk 5. Defend position - enjoying strong dominant position - leaders 6. Harvest at any stage

Criticisms of Industry life cycle - 1Stages vary in time 2. Industry does not necessaily evolve as a S-curve 3. Markets can be rejuvenated 4. Firms can reposition through innovation and repositioning 5. Nature of competition varies widely

like Porters generic strategies they are general characteristics of broad strategic strategies without much clue as to how to make them work

See Also Co-specialized Assets, Creative Distruction, Diversification, Life Cycle Model, Sharpbender

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