Sequential Entry Strategies

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Mcgee/Thomas 1. Gateway to Entry -Unique entry point, competitive position 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high 3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer 4. Expansion path - Co-specialized assets, creative destruction

See also Creative Distruction,Co-specialized Assets

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