Strategic Narratives

From MediaWiki
Revision as of 09:48, 23 December 2010 by Paulreed (talk | contribs) (Created page with "Developing strategies by telling stories using dramatic effects like setting, drama and resolution. This conveys the context, relationships obstacles and conveys the company char...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigationJump to search

Developing strategies by telling stories using dramatic effects like setting, drama and resolution. This conveys the context, relationships obstacles and conveys the company character far better that bulleted points. See How 3M Rewrote Business Planning. May/June 1998 HBR