Strategic Stories
From MediaWiki
Link to Neitzche's borrowing of Diogenes' ide of three good anecdotes to describe the personality of a man Story telling is better than bullet points because Bullets dont foucs on the relationship between the points. Do not inspire commitment or deep thought Remember the 1st and last points only
Psychologists says that stories are much easier to remember - maybe primevil Give a better context less selective remembering
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