Blown to Bits

!!Causes

• Inforamtion is the glue that keeps the Supply Chain together but its melting
• Informational value chain separate from the physical and release economic value
• Blowing up the Trade Off - The line is now much further to the right with the internet - eg both Richness and reach

!!Consequences

• Deconstruction and Disintermediation - of tradiotnal Suuply chain which is ten reconstrcuted - Middlemen will disappear
• The greater reach of navigators will shift power from sellers to buyers
• Uncertainty as to what and who will control new standards - Increasingly selling information - Extranets will lower transaction costs
• Traditional orgs will be replaced by Teams