Sequential Entry Strategies

Mcgee/Thomas

• 1. Gateway to Entry -Unique entry point, competitive position
• 2. Initial Entry Point - Where barriers are lowest ie Private label. or New game strategy - risks and rewards are high
• 3. Mode of Entry - Canon new value chain to get into copiers. Dell went direct to customer
• 4. Expansion path - Co-specialized assets, creative destruction

See also Creative Distruction,Co-specialized Assets