Strategic Market Segments
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Markets can be divided into segments based on product range, price differentials. Innovation can transform offer curve (lower it) Another way is to look at price and differentiation Starting at A you can charge quite high prices for small changes, this plateaus then steepens again when changes becomes so large premium prices can be charged e.g. mobile phones and 3G
See also Competitive Advantage,Porter's Generic Strategy,Differential Advantage
