Strategy and Practice 2 - Corporate Character

!Main Points

• Branding Strategy has some similarities with Strategy as Ethos except Ethos is more individulaized
• Corporate Chararcter has become a key element in Sustainable Competitive Advantage in 21st C
• Corporate Character is an aggregate of distinctive features and is connected to human aspects of character
  • HP's Character - US (Individualism), West Coast(laid back), Enterpreneurial(Started in garage) long established as an innovator

!!Levels and Frameworks of Strategy and Ethos

• "National / Regional"...........Porter's Diamond of National Advantage....Hofstede's Cultural Dimensions
• "Organisational Culture"......McKinsey's 7's......Johnson & Scholes' Cultural Web...Peters & Waterman In Search of Excellence
• "Individual Identity"
  • Davis & Miles' Elements of corporate reputation
  • Three Anecdotes
  • Aristotle's Individual mean
  • Four Folds of Subjectification
  • Circle of Corporate Ethos

An organization can draw from all of those. HP is an company in the US in Silcon valley in the IT Industry which has been a organizational reputation starting with a garage

!!Summary

• Understand organisation's inimitable character
• Runs so deep thst you need to avoid using it mechanistically
• Must be authentic